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Indie Smile Icon

Part giant.
Part giant-slayer.
All Indie.

Who is Indie?

A not-so-normal financial services company.

We’re on a mission to transform our industry by building financial products that actually work for you. 

Yip, it's all about you. By combining our expertise with technology, we're creating products that are simple to use, easy to understand, and incredibly rewarding.

We're kicking off with what we know best - Life Insurance, and working our way up to become a partner in your financial success.

Illustration of people who work at Indie


Making financial products that work for you.

Here's a little more of the detail about us.

What is Indie's relationship to Sanlam?

Indie is a division within Sanlam Life Insurance Limited, an authorised Financial Services Provider.

All communication and interaction are with Indie on behalf of Sanlam.

The Indie product range and features are unique and have been designed specifically for Indie clients. As an Indie client, you're entering into a life insurance contract with Sanlam.

So when life happens, you can rest assured that you're dealing with a company that has been around for more than 100 years.

Why The Name Indie?

From day one, we’ve been on a mission to do financial services differently. To put people first, to change at the speed of the internet, to make money and bring change to financial services.

The same spirit of independence that gave rise to the Indie genre of movies, music and games is inspiring us to be Indie. The word Indie symbolises originality and forward thinking, especially in creative arts and design.  

We care less about the way things have always been done, we’re far more interested in the way things could be done. And so, Indie is our name - and also our mantra.

Get life insurance.
Get a Wealth Bonus.
Get living.

Only Indie gives you an investment that creates wealth while you insure yourself.

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