Peter Castleden
April 18, 2018

We all have Stockholm Syndrome

The insurance industry has treated all of us so badly, for so long, that we have come to accept this abuse as normal. And when it’s absent, we get suspicious.

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Peter Castleden
April 18, 2018

We all have Stockholm Syndrome

The insurance industry has treated all of us so badly, for so long, that we have come to accept this abuse as normal. And when it’s absent, we get suspicious.

Read More
Samantha Sabbagh
March 26, 2018

We’re Hiring: Social Media Manager + Junior/Mid Creative Team

We're looking for 3 very special people to join our Marketing team: a Social Media Manager, a Copywriter, and an Art Director / Designer.

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Shawn Roos
March 26, 2018

Indie 1.7: Introducing Indie Ambassadors and Bounty 2.0

Now anyone can sell Indie and get paid, and everyone who buys Indie can get up to 100% of their premium matched in an investment every month

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Peter Castleden
March 26, 2018

Why did we Upgrade Bounty?

Despite how good it was, Bounty 1.0's biggest downside, is that it was actually quite complicated, which led to some misunderstandings, and often genuine disbelief and skepticism.

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Shawn Roos
March 26, 2018

Introducing Bounty 2.0

Instead of a once-off investment with your policy, Indie now matches up to 100% of your premium and invests it for you every month.

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Peter Castleden
March 26, 2018

How does Indie offer Lower Premiums & still give you Bounty?

What’s the first reaction we get from people when they see Indie Bounty? It’s disbelief, and general skepticism.

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Shawn Roos
March 26, 2018

We’re Hiring: Product Designer

We’re looking for a Product Designer to join us on our mission to build a Design Company that makes world-class financial products for a mobile-native generation.

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Andre Fredericks
March 26, 2018

We’re Hiring: Senior Backend Engineer

We’re looking for a Senior Backend Engineer to join us on our mission to build a Design Company that makes world-class financial products for a mobile native generation.

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Shawn Roos
March 26, 2018

Indie 1.4 - Get Rewarded for Bringing your Friends to Indie

One thing we’ve learned since launching is that our customers want to tell people about Indie, and now we are rewarding you for it.

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Peter Castleden
March 26, 2018

The Virtues of Pricing Well

How the using right technology and asking the right questions drive Indie’s individualised premiums.

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Shawn Roos
March 26, 2018

Indie 1.3 - Making it Easier to Understand your Indie Plan

In our biggest release ever (to be fair it’s only our third) we’ve added some super useful tools to the way we present the Indie Plan.

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Peter Castleden
March 26, 2018

5 Experiences Worse than Buying Life Insurance

A few days ago, I decided to write a post with the purpose of illustrating how bad the existing experience of buying life insurance is. What followed was a lesson in privilege and context.

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Peter Castleden
March 26, 2018

Prospect Theory

We like prospect theory because it leads to an increased demand for insurance in general. However, for Indie, prospect theory is a challenge we need to overcome.

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Andre Fredericks
March 26, 2018

We’re Hiring: Senior Front End Engineer

We’re looking for a Senior Front End Engineer to join us on our mission to build a Design Company that makes world-class financial products for a mobile-native generation.

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Peter Castleden
March 26, 2018

I’ve got Good news, and Bad news

Yes, you’re probably invincible, and you may not have any debt to cover or financial dependents to leave behind, but this doesn’t change the fact that you need life insurance.

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Peter Castleden
March 26, 2018

The Fictional Stories Start-ups Tell

Every new business looking to attract attention and lure potential customers tries to distinguish themselves through a unique story.

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Peter Castleden
March 26, 2018

Let’s unpack Indie’s relationship with Sanlam

At Indie, we've done things differently - and to Sanlam's credit, they've supported us in doing it. They’re an incredible venture capitalist without being one.

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Peter Castleden
March 26, 2018

We don’t like Premium Cash-back Schemes

They appear to be willfully manipulative marketing, which rubs us the wrong way. So we made something better — Bounty.

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Shawn Roos
March 26, 2018

So, we Launched a little too Early

Everyone loves the idea of a minimum viable product (MVP) — until you’ve got a looming deadline and the latest build that you have in your hands feels, well, horrible.

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Peter Castleden
March 26, 2018

What do we mean by Disability?

We use what we call an occupational definition of disability. Or what happens when a ballerina loses a foot?

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