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When you choose Funeral Cover, are you selling your family short?


Funeral cover need is real, but there is something better?

How we offer life insurance + a Wealth Bonus at no extra cost


Before you call bullshit... read this.

New Indie Website


You may have noticed our website looks different. You may have noticed it’s better. Maybe you hadn’t. In any case, we figured it was as good a time as any to tell you a little more about what’s new & awesome and more importantly – what’s coming.

We all have Stockholm Syndrome


The insurance industry has treated all of us so badly, for so long, that we have come to accept this abuse as normal. And when it’s absent, we get suspicious.

Indie 1.7: Introducing Indie Ambassadors and Bounty 2.0

Version Release

Now anyone can sell Indie and get paid, and everyone who buys Indie can get up to 100% of their premium matched in an investment every month

Why did we upgrade Bounty?

Version Release

Despite how good it was, Bounty 1.0's biggest downside, is that it was actually quite complicated, which led to some misunderstandings, and often genuine disbelief and skepticism.

Introducing Bounty 2.0

Version Release

Instead of a once-off investment with your policy, Indie now matches up to 100% of your premium and invests it for you every month.

Indie 1.5 & 1.6 - friendlier pricing

Version Release

We've made it easier to find the right products, at the right price — all online in just a few minutes.

Why life insurance is a force for social good


When we think of things that are good for society, we’d normally list things like lower unemployment, better education, and curbing violence and crime. We wouldn’t ordinarily think of life insurance.