We like prospect theory because it leads to an increased demand for insurance in general. However, for Indie, prospect theory is a challenge we need to overcome.
Indie is the new kid on the block. We’ve developed a brand-new life insurance product from the ground up. And we’ve done it in record time too.
Yes, you’re probably invincible, and you may not have any debt to cover or financial dependents to leave behind, but this doesn’t change the fact that you need life insurance.
Every new business looking to attract attention and lure potential customers tries to distinguish themselves through a unique story.
They appear to be willfully manipulative marketing, which rubs us the wrong way. So we made something better — Bounty.
Everyone loves the idea of a minimum viable product (MVP) — until you’ve got a looming deadline and the latest build that you have in your hands feels, well, horrible.
We use what we call an occupational definition of disability. Or what happens when a ballerina loses a foot?