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Indie 1.4 - get rewarded for bringing your friends to Indie

Version Release

One thing we’ve learned since launching is that our customers want to tell people about Indie, and now we are rewarding you for it.

The virtues of pricing well


How the using right technology and asking the right questions drive Indie’s individualised premiums.

Indie 1.3 - making it easier to understand your Indie Plan

Version Release

In our biggest release ever (to be fair it’s only our third) we’ve added some super useful tools to the way we present the Indie Plan.

Prospect theory


We like prospect theory because it leads to an increased demand for insurance in general. However, for Indie, prospect theory is a challenge we need to overcome.

10 reasons why Indie Life Insurance is better


Indie is the new kid on the block. We’ve developed a brand-new life insurance product from the ground up. And we’ve done it in record time too.

I’ve got good news, and bad news


Yes, you’re probably invincible, and you may not have any debt to cover or financial dependents to leave behind, but this doesn’t change the fact that you need life insurance.

The fictional stories start-ups tell


Every new business looking to attract attention and lure potential customers tries to distinguish themselves through a unique story.

We don’t like premium cash-back schemes


They appear to be willfully manipulative marketing, which rubs us the wrong way. So we made something better — the Wealth Bonus.

So, we launched a little too early

Version Release

Everyone loves the idea of a minimum viable product (MVP) — until you’ve got a looming deadline and the latest build that you have in your hands feels, well, horrible.